A Proven Local SEO Strategy for Brick & Mortar Businesses Wiideman Consulting Group

It searches the net for references to your company NAP and flags instances where information is either missing or inconsistent, meaning you can dive straight in to fix it. Double-check that your NAP data is the same across all directories, your website and any relevant third-party sites and aggregators. The possibility of the second person walking through the door of your business is far greater than the first. Even though long-tail keywords may not pop up as often in a search, when they do something actionable is about to occur. You should also peek at your competitor’s efforts and don’t be afraid to target keywords and phrases that are working for them. Marketing Automation may also want to call up ABC Barbeque to order their food by phone.
Before the Covid-19 pandemic, about one in two searches made for businesses “near me” led to a store visit. If the search was made on a mobile device, the numbers were even more compelling. Nearly 90% of those queries were followed by a call or a visit to the business within a day. Get listed on industry-specific directories to be found by more prospective customers.
Apart from this, Local Falcon offers flexible pricing so that you can get exactly what you need without bearing any unnecessary expenses. All of these features are available at an affordable price which makes it the perfect tool for businesses of different sizes across a wide range of industries. Another popular tool from GeoRanker is the Local Rank Checker & Tracker that checks the ranking of your website and shows you the exact position in real-time.
Regardless of whether you are in Los Angeles, New York, or London, our local search optimization methodology works everywhere. However, if you don’t want to monitor your reviews manually, you could automate some of the processes with brand mention tools. According to Miriam Ellis, review management is critical to influencing both on-and-offline consumer behavior. Searchers dwell for minutes (hours?) at a time on both positive and negative reviews. They definitely utilize reviews to inform their buyer’s journey.
It improves a website’s visibility, increases relevant web traffic, and drives revenue by connecting businesses with local shoppers. For brick-and-mortar locations, ideal customers are those who are interested in their specific product or service and their specific location. By following these tips, you can improve your Google ranking and get more traffic to your website.
And the best way to get those reviews flowing in is by asking for them – politely. Even Google recommends reminding your customers to leave a review so long as you don’t offer them any form of incentive for doing so. Posting regularly on your Google Business Profile has several benefits. Firstly, it lets Google know that your business is active, which means better visibility on local search. Before showing results to searchers, Google will first check to see if you are open or closed for business at the time of the search. If you are open, your chances of ranking high will increase considerably.
Boost your website performance with this free 3-park starter pack. Start with your network, including the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, manufacturers, and other affiliates. If Google can’t determine which information about your business is correct, it may not show your business at all in search results. The most common location for the NAP is in the footer or header of the site.
In addition to helping Google verify certain details about your business, you may also get a potentially beneficial backlink to further boost your local search engine visibility. Local SEO is important because many people use search engines to find local businesses. Learn the basics of using social media for local marketing in this article.
The more relevant the algorithm believes your business and content to be, the more likely it is to match you to a user’s search. If a user searches for an industry, topic, product, or service + location, the search engine knows that the search has local intent. Search engines will also assume local intent in some searches based on the user’s location, search history or nature of the question and answer that is most relevant to the user. The ultimate goal of a search engine is to answer the user’s question with the most accurate results. A local business website should aim to top the local search rankings. How do you get your website to rank higher in search results?